The Take Me Fishing™ campaign teams up with Discovery Education and Sports Authority to instill a lifelong connection to boating and fishing.
Boating and fishing are ideal activities for families who want to spend time together outdoors. To inspire a love of boating and fishing at an early age, the Recreational Boating & Fishing Foundation’s (RBFF) Take Me Fishing™ campaign and Discovery Education, the leader in digital content for the classroom, have teamed up to create ExploretheBlue.com. This brand-new, interactive website brings on-the-water experiences to life with cross-curricular lesson plans, printable outdoor activities for the family, and an interactive boating and fishing game called the ‘Thrill of the Catch.’
“Boating and fishing offer families the perfect opportunity to reconnect,” said RBFF President & CEO Frank Peterson. “Through ExploretheBlue.com, we want to inspire more families to get outside and experience the world around them. And with great resources like lesson plans and multimedia tools, we hope that teachers are able to bring some of the great outdoors into their classrooms.”
“The Explore the Blue campaign is a unique effort to leverage the digital resources today’s students are so familiar with to encourage them to get outdoors,” said Discovery Education Vice President of Education Partnerships Mary Rollins. “We are pleased to partner with RBFF on this important initiative growing student participation in outdoor activities and conservation issues.”
To reward those who share stories about their love of the outdoors, Take Me Fishing, Discovery Education and Sports Authority are also launching the Explore the Blue Essay Contest. By submitting an essay describing their favorite fishing or boating experience, one lucky student can win a family vacation to Yellowstone National Park. The trip will include airfare, lodging, $650 in spending money and fun on-the-water activities. The winner will also receive a $250 gift certificate from Sports Authority to purchase outdoor gear and five runners up will receive $100 gift cards.
“The Explore the Blue essay contest is a way to connect with today’s students and encourage them to actively think about the broader benefits of being in the great outdoors,” said Sports Authority Senior Vice President of Marketing Simon MacGibbon. “We are passionate about encouraging the nation’s youth to be healthy and active and are excited to take part in this initiative with Take Me Fishing – we hope it will help the next generation realize and appreciate the beauty and recreational pleasure that the outdoors offers all of us.”
Some of the most simple and even enjoyable activities can make a difference in local conservation efforts. For example, when an angler buys fishing tackle or a boater buys fuel, a portion of those funds are distributed to states by the U.S. Fish & Wildlife Service through the Sport Fish Restoration Program. Projects supported by these sales include fish habitat research, aquatic resource education and boat ramp construction.
If you want to explore the blue near you, visit ExploretheBlue.com to search more than 12,000 places to boat and fish, find local services, activities and events, or learn more about the aquatic plants and animals in your area. And if the weather isn’t cooperating for outdoor activities, parents and children can also take a virtual underwater field trip, keep an online boating journal and play a variety of exciting games at ExploretheBlue.com.
RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation’s aquatic natural resources. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing™ campaign and Anglers’ Legacy™.
About Discovery Education
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) revolutionized television with Discovery Channel and is now transforming classrooms through Discovery Education. Powered by the number one nonfiction media company in the world, Discovery Education combines scientifically proven, standards-based digital media and a dynamic user community in order to empower teachers to improve student achievement. Already, more than half of all U.S. schools access Discovery Education digital services. Explore the future of education at http://www.discoveryeducation.com/.
About Sports Authority
The Sports Authority, Inc. (“Sports Authority”) is headquartered in Englewood, Colorado. It operates over 462 stores in 45 U.S. states under Sports Authority. The Company’s website, located at sportsauthority.com is currently operated by GSI Commerce, Inc. Sports Authority has a rich history, dating back almost a century, of being an industry leader in providing a wide assortment of quality, brand-name sporting goods.